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Aashirvaad Atta, owned by ITC Limited, is a popular brand of whole wheat flour in India. 

Aashirvaad Atta, owned by ITC Limited, is a popular brand of whole wheat flour in India. It is known for being made from 100% pure whole wheat and retaining natural dietary fibers. Aashirvaad offers various types of atta, including Superior MP Atta, Atta with Multigrains, and Organic Atta. The flour is produced using a 3-step cleaning process and ground using the traditional "chakki" method to preserve nutritional value. 

Key Features of Aashirvaad Atta: 

• 100% Whole Wheat:

  Aashirvaad Superior MP Atta is made from 100% whole wheat, with no maida (refined flour). 

• Natural Dietary Fibers:

  It retains all the natural dietary fibers, which are beneficial for digestion and overall health. 

• Traditional Chakki Grinding:

  Aashirvaad uses the traditional "chakki" method of grinding to ensure the retention of nutritional value.